What is Event Technology?
Event technology refers to the full set of technical components needed to run professional events of every size and format. In the broadest sense it spans lighting, sound, video, staging and IT equipment. The focus of this guide is the discipline we have specialised in for more than 25 years: event technology in the field of media technology, display technology and digital signage.
Well-chosen event technology makes content visible, steers guests around the venue, puts speakers in the spotlight and keeps brands memorable long after the doors close. It is the invisible backbone of every successful event – from a small workshop to a flagship congress welcoming thousands of international delegates.
Anyone sourcing event technology professionally faces a host of questions: which devices are really necessary, how large does an LED wall need to be, is dry-hire or a full-service package the better fit, and what budget should be earmarked for a 500-person conference? This guide answers each of those questions in a structured way – organised by equipment category, application area and budget tier – so you can build a realistic plan before you even request a quote.
10 Event Technology Categories at a Glance
Servus Medientechnik concentrates on event technology in the areas of display, interaction and IT. The following ten categories cover roughly 95 percent of the requirements you will encounter when equipping an event – whether you are planning a low-key boardroom meeting or a multi-stage international congress:
Monitors & Displays
The foundation of any event technology setup. From 9 to 130 inches, available as standard displays, 4K monitors, QLED or OLED panels – ideal for speaker confidence views, agendas, sponsor loops or live camera feeds.
- 9"–130" screen sizes
- Full-HD up to 8K resolution
- Floor or table stands included
LED Walls
Modular LED walls used as stage backdrops, keynote screens or sponsor panels. Available from 1.5 mm pixel pitch and ranging from 2 up to 100+ square metres – the most visually impressive category in event technology.
- Pixel pitch from 1.5 mm
- Seamlessly tileable modules
- Indoor & outdoor versions
Touchscreens
Interactive displays for registration desks, live voting, product configurators and visitor guidance. From 13 to 86 inches with capacitive multi-touch supporting up to 20 simultaneous touch points.
- 13"–86" multi-touch
- Kiosk mode available
- Table, standing or wall mount
Digital Steles
Freestanding portrait-format displays used as information pillars, wayfinding signs or brand statements. Sizes from 32 to 75 inches, with or without touch, optional double-sided versions.
- 32"–75" portrait format
- Touch variants available
- Indoor & outdoor (IP55)
Outdoor Displays
Weatherproof event technology built for open-air events, festivals, city celebrations and beer gardens. IP55-rated housings and brightness up to 3,000 nits for readability in direct sunlight.
- IP55 weatherproof
- 1,500–3,000 nits brightness
- Operating range -20 °C to +50 °C
Customer Stoppers & LED Posters
Mobile, often double-sided display units – perfect at event entrances, in hotel corridors or at reception areas. LED posters offer ultra-bright visuals in remarkably slim enclosures.
- 22"–43" customer stoppers
- LED scrolling-text variants
- Castors or floor-stand base
Transparent Monitors
Futuristic showcase displays: see-through screens with products, prices or exhibits placed behind the glass. The signature wow-factor element for any gala or trade fair.
- LG Ghost OLED 55"
- Optional touch overlay
- Showcase integration
Notebooks & Computers
Business-grade laptops for speakers, registration desks, presentations and live streaming. Windows or macOS machines with up-to-date hardware and software, configured to your requirements on request.
- Windows, Mac, Chromebook
- Pre-configured on request
- Presentation software included
Tablets & Smartphones
iPads, Android tablets and smartphones for guest check-in, live voting, digital guest books or guided tours. Central device configuration and MDM roll-out are available on request.
- iPads from 10" to 13"
- Android tablets from 8" to 13"
- Smartphones on request
Accessories & Media Players
Floor stands, wall mounts, truss clamps, media players, flight cases, cables, streaming sticks and USB hubs – everything you need for a clean, professional installation from arrival to pack-out.
- Stands & mounts
- Media players (Windows/Android)
- Cables, flight cases, adapters
9 Application Areas for Event Technology
Event technology is deployed across a broad range of industries. The following nine event types account for the vast majority of enquiries we receive – each with its own typical equipment mix and setup priorities. Click through for our dedicated deep-dive guides (currently available in German, with English translations in progress):
Rental Models: Dry-Hire vs. Full-Service Package
At Servus Medientechnik you can choose between two main rental models. The right one for you depends on your in-house resources, the technical know-how available on your team and how much of your time you want to invest in hands-on project delivery:
| Criterion | Dry-Hire (self-collection / freight, no on-site service) | Full-Service Package |
|---|---|---|
| Equipment collection / delivery | Self-collect or forwarding | Included |
| Setup & commissioning | Handled by hirer | Included |
| On-site support | Handled by hirer | Included |
| Dismantling & return transport | Handled by hirer | Included |
| Content loading | Handled by hirer | Included on request |
| Insurance | Hirer's responsibility / add-on | Included |
| Typical clients | Sub-renters, exhibition builders, AV companies | End clients, agencies, companies without in-house technicians |
| Price level | Most competitive B2B daily rates | Higher, but fully handled by one partner |
Process: 6 Steps to Your Event Technology
Here is how a typical project runs from the first enquiry to the return of the equipment. The timeline scales naturally to match the size of your event:
1. Enquiry
Get in touch by phone, email or contact form with your event date, venue and a wish list. We respond within one business day.
2. Quotation
A tailored proposal with a transparent price breakdown, sensible alternatives and optional add-on services.
3. Delivery
On time to your venue – across Germany and Europe. Flight cases, accessories and spare units are shipped alongside the main equipment.
4. Setup
Our technicians install the event technology, commission every device, load your content and run full end-to-end tests before handover.
5. Show Support
During the event our technicians are on site or on call – ready to troubleshoot, swap content and support speakers in real time.
6. Dismantling & Return
After the event we dismantle the event technology and handle the return transport. Nothing else on your to-do list.
Price Examples for Different Event Sizes
The following examples give you a realistic sense of budget brackets for event technology at typical events. All figures are net guideline prices for a one-day event with a full-service package. Individual quotes are provided on request:
| Package | Event size | Technology scope | Price range (net) |
|---|---|---|---|
| S – Small | 30–80 guests, e.g. kick-off, small workshop | 1 × 75" display, 2 × tablets, 1 × notebook, accessories | EUR 700–1,500 |
| M – Medium | 80–300 guests, e.g. conference, wedding, seminar | LED wall 6 m², 2 × touchscreens, 2 × steles, 3 × notebooks, 4 × tablets | EUR 3,500–8,000 |
| L – Large | 300–1,500 guests, e.g. congress, gala, product launch | LED wall 12–20 m², 4 × touchscreens, 6 × steles, 8 × tablets, media server, camera direction | EUR 10,000–30,000 |
| XL – Bespoke project | 1,500+ guests, hybrid, multi-room | Custom setup, multiple LED walls, studio-grade livestream, 20+ displays | From EUR 30,000 on request |
Cross-Links: Specialist Guides for Every Event Type
For the most frequent event categories we have published dedicated deep-dive guides – with concrete packages, indicative prices and ready-to-use checklists. (Currently available in German.)
12-Point Planning Checklist for Event Technology
This checklist helps you clarify every important question before submitting your enquiry – saving time on revisions and avoiding nasty surprises on the event day:
- Event date and duration: When exactly? What are the setup and teardown windows?
- Venue: Address, room size, ceiling height, power supply, Wi-Fi bandwidth.
- Audience size: How many guests, delegates and speakers are expected?
- Event format: In-person, online or hybrid?
- Content: Which formats (stills, video, live feed, PowerPoint)?
- Interaction: Touchscreens, live voting, Q&A tools, product configurators?
- Streaming: Should the event be broadcast online or recorded?
- Branding: Corporate logo, sponsor loops, corporate design guidelines?
- Staffing: Will you use in-house technicians or full-service support?
- Backup: What happens if a device fails – do you want redundant spares?
- Access & setup time: Truck access, lifts, restrictions during daylight hours?
- Budget range: A rough ceiling helps us tailor the quote precisely.
Why Servus Medientechnik for Event Technology?
Since 1999, we have been specialising from our base in Unterhaching near Munich in event technology covering displays, digital signage and IT equipment. What sets us apart:
- More than 1,000 rental devices in our own warehouse – no external subrentals, no surprises.
- Europe-wide delivery via our established logistics partner network – across Germany, to Austria, Switzerland, Benelux and all EU member states.
- Experienced technicians on site, with deep expertise in trade fair, event, gala and film production environments.
- Dry-hire and full-service from a single source – flexible to match your workflow and team capacity.
- Short-notice delivery within 24–48 hours, thanks to a large on-hand inventory.
- Personal consulting with founder Bastian Portes and his team – no call centres, no queues, no hand-offs.